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3 Simple Steps to Creating a Fundraising Flyer

To promote your fundraiser and bring in lots of support, an effective fundraising flyer can be a big help.  Here are 3 simple steps to creating a great flyer for your next fundraising campaign:

Step 1 - Organize the Details

Sit down with pen and paper and write down the answers to the following questions about your fundraiser:

  • What type of campaign are you having?
  • When will the fundraiser happen?
  • Where will it be?
  • Why are you raising funds?
  • Who should people contact for more information?
  • How can people get involved (either by supporting, volunteering or sponsoring)?

You need to organize these details on paper because this is the information you need to provide on your flyer.

Step 2 - Design

The key to design is that the flyer must be easy to read.  You can have fun with color, text font and graphics, but be careful not to let your artistic flair get in the way of the important info on the flyer.  The design should compliment the important information and make it stand out.

Here are some design tips to keep in mind:

Text Font

  • Dark text on a light colored background is easiest for people to read.
  • Choose a simple font that's easy on the eyes. Fancy, cursive lettering may be visually pleasing, but it isn’t immediately eye catching.

Graphics

  • Graphics, images and pictures are fun, but if you're printing in black and white, be sure images don't look distorted when printed.
  • A logo is a great addition to a fundraising flyer, especially if it is widely recognized.  If it is not immediately recognizable, include your logo alongside the name of your organization in large, clear lettering.  That way, you're also building local recognition for your cause.

Paper

  • Light colored paper is a low cost alternative to color printing and can do a great job of adding a splash of color to your flyer.
  • "Busy" paper with an all over design can make your flyer difficult to read.  A colorful border is a good alternative.

Now that your design is complete, print a “test” draft of the flyer.  Stick it to a wall and take a few steps back.  Can you clearly see the purpose of the flyer?  Is it eye catching and easy to read?  Also do a final proofread for spelling and grammar.  It’s important to do this before printing all your flyers in case you want to make changes.

Step 3 - Printing

If you're printing a large quantity of flyers, using a copy center is typically the most cost effective way to go.  Since printing can be quite expensive, ask your local copy center or office supply store if they would donate their services, or give you a special deal.

If you work at an office that has in-house copy capabilities, you could also ask them if they would let you use their copiers.

If you can't get services donated, be sure to shop around for the best price, or ask other local businesses if they would sponsor your cause by covering printing costs.

Once you've completed these 3 steps, you're all set to start promoting your fundraiser!  Post your flyers everywhere where people are likely to see them (of course, be sure you have permission first) such as grocery stores, community centers, banks, pharmacies, restaurants, coffee shops, etc.  Also hand them out at the office, give them to neighbors and send email versions to friends and family, and you'll have fundraising support rolling in!

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